Who Makes Up This Stuff?

I always thought the best job out there would be the person who named paint colors? I mean seriously who wouldn't want to name the same shade of taupe Fawn's Breath, Sky Musk and Burnt Blossom?

But I think a newer maybe more techie version of this job is what the geeks are calling their many computer/data devices. Like who decided on thumb drive? Or Slingbox? Or even mouse?

Just wondering.