A-Berry

One of the weight loss supplements I hear being discussed on television and radio so much lately is the acai berry.

Like the pomegranate it boasts great antioxidant powers and health benefits. I don't doubt that.

My problem is how to pronounce it. Usually I will hear them say it and takes a few minutes for me to realize..."oh it is that a-berry". I expect the "C" to be pronounced like cat and I think it is really pronounced as an "s".

Why confuse us so much?